There is no guarantee that the event will return to terrestrial television in Britain after Glasgow 2026, despite record free-to-air viewing figures in Australia, New Zealand and Canada
CGF’s reasoning for putting behind a paywall feels off the mark. Explaining to people ‘it’s not actually that much money to subscribe’ lacks an understanding of consumer behaviour (it also assumes there’s a demand for the games in the first place).
The reality is: almost no one in the UK even knows the games are on and, while that’s not just down to it being on TNT, the lack of mass reach - which you can then supplement with a stellar digital presence - isn’t helping.
Yeah, feels like a stupid move. The 'friendly’ Games - literally their only USP is a chance for lesser known athletes to shine and then they hide it behind a paywall 🙄. So much for inspiring the next generation.
That said, the Channel 5 roundup, despite being a bit 90s transworld sport in style, actually gives fair coverage to all the sports and events of the day. BBC is not so great at that.
Great article Duncan, as always.
CGF’s reasoning for putting behind a paywall feels off the mark. Explaining to people ‘it’s not actually that much money to subscribe’ lacks an understanding of consumer behaviour (it also assumes there’s a demand for the games in the first place).
The reality is: almost no one in the UK even knows the games are on and, while that’s not just down to it being on TNT, the lack of mass reach - which you can then supplement with a stellar digital presence - isn’t helping.
Yeah, feels like a stupid move. The 'friendly’ Games - literally their only USP is a chance for lesser known athletes to shine and then they hide it behind a paywall 🙄. So much for inspiring the next generation.
That said, the Channel 5 roundup, despite being a bit 90s transworld sport in style, actually gives fair coverage to all the sports and events of the day. BBC is not so great at that.